Platform comparison
Shopify Plus vs Shopify
Shopify Plus is the enterprise tier of Shopify, starting at $2,300/month. It unlocks features that standard Shopify does not: Shopify Functions, Checkout Extensibility, B2B features, higher API limits, dedicated support. Most brands do not need it. Some do. Here is how to decide.
Feature-by-feature comparison
| Feature | Shopify Plus | Shopify |
|---|---|---|
| Monthly cost | $2,300+ | $39–$399 |
| Transaction fee (own gateway) | 0.20% over $2.5M/yr | 0.5% over $0 |
| Shopify Functions (custom checkout/payment logic) | Yes | No |
| Checkout Extensibility (custom checkout UI) | Yes (full) | Limited |
| B2B features (wholesale, custom catalogs, NET terms) | Native | Third-party apps only |
| Multi-store | Up to 9 expansion stores | No |
| API rate limits | Higher (Shopify Plus API plan) | Standard |
| Dedicated support | Merchant Success Manager | Email / chat only |
| Best for | Brands doing $1M+ GMV, B2B, complex checkout, multi-brand | Most DTC brands, MVP stores, sub-$1M GMV |
Best for
Shopify Plus
- Brands doing $1M+ GMV
- Brands needing custom checkout logic
- B2B / wholesale operations
- Multi-brand / multi-store operations
Shopify
- Most DTC brands
- MVP stores
- Sub-$1M GMV
- Brands that do not need checkout customization
The verdict
Stay on standard Shopify until you hit a hard wall: need to customize checkout logic, need B2B/wholesale features, need multi-store, or are doing $1M+ GMV and the standard 2% transaction fee is more expensive than the Plus tier upgrade. Most brands under $1M GMV are not ready for Plus.
Frequently asked questions
- 01Do I need Shopify Plus?
- Most brands do not. Stay on standard Shopify until you specifically need: (1) custom checkout logic via Shopify Functions, (2) native B2B/wholesale features, (3) multi-store expansion, or (4) are doing $1M+ GMV and the 0.5% transaction fee is more than the $2,300/mo upgrade cost.
- 02How much does Shopify Plus cost?
- Starts at $2,300/month for the platform, plus your payment processing fees. At very high volume ($10M+), the platform fee can drop to a usage-based model. Contact Shopify sales for exact pricing.
- 03Can I migrate from Shopify to Shopify Plus?
- Yes — it's an upgrade, not a migration. Your products, customers, orders, and theme carry over. You simply get access to Plus features. We help with the upgrade and any Plus-specific development (Functions, B2B, expansion stores).