Brand Identity & UI/UX Design
Brand Identity & UI/UX Design
Strategic brand identity, design systems, UI/UX and high-fidelity prototyping. Cohesive visual systems that signal authority and convert visitors into paying customers.
- $5,000
- Starting From
- 6–12 weeks
- Typical Timeline
- 40+
- Projects Shipped
- 98%
- On-time Delivery
What you get
Built for outcomes, not output
Strategy before pixels
Brand strategy workshop: positioning, voice, audience, competitive landscape. We don't start designing until we know what we're saying and to whom.
Design systems that scale
Reusable components, type scale, color tokens, motion principles, spacing system. A design system your team can extend without breaking the brand.
UI/UX that converts
Information architecture, user flows, wireframes, prototypes, usability testing. Every screen is designed to move the user toward the conversion goal.
Identity & visual systems
Logo, typography, color, photography direction, iconography, motion. A cohesive identity that signals authority at every touchpoint.
Figma-native
All design work delivered in Figma with components, variants, auto-layout, design tokens, and developer handoff annotations.
Optional implementation
We can ship the design too — as a hand-coded Next.js site, a Figma-to-React component library, or a brand book PDF + asset pack.
Process
How a brand & ui/ux project moves
- 01
Discovery & strategy
Workshops with founders and stakeholders. Positioning, voice, audience personas, competitive audit, brand principles. Delivered as a written strategy doc.
- 02
Identity & exploration
Logo directions, type pairings, color explorations, mood boards, references. We present 2–3 directions and you choose one to refine.
- 03
Refinement & system
Refined logo, full color palette, type scale, spacing system, motion principles, iconography, photography direction. Delivered as a brand book.
- 04
UI/UX & prototyping
Information architecture, user flows, wireframes, high-fidelity designs, clickable prototype. Usability testing with 5–8 users.
- 05
Design system
Figma component library with variants, design tokens (JSON), documentation, developer handoff. Optional: convert to a React/TypeScript component library.
- 06
Implementation & launch
Optional: we ship the design as a hand-coded site, or hand off to your internal team. Brand book, asset pack, social templates, email templates.
Deliverables
What ships at the end
Every brand & ui/ux engagement includes the following as standard. Nothing is hidden, nothing is upsold.
- Brand strategy document (positioning, voice, principles)
- Logo (primary, secondary, mark) + usage guidelines
- Typography system (display, body, mono)
- Color palette (primary, secondary, semantic, accessibility-checked)
- Spacing & layout system
- Iconography (custom or curated set)
- Photography & illustration direction
- Motion principles
- Figma design system with components, variants, auto-layout
- Design tokens (JSON) for developer handoff
- High-fidelity UI designs + clickable prototype
- Brand book PDF + asset pack
FAQ
Frequently asked questions
- 01How much does brand identity design cost?
- Brand identity projects start at $5,000 for a focused identity (logo, color, type, basic brand book). Full brand systems with UI/UX and a design system: $15,000–$50,000+. We scope based on scope and asset count.
- 02Do you do just logo design?
- We do, but we strongly recommend the full identity sprint (logo + color + type + system). A logo without a system doesn't scale, doesn't translate across mediums, and usually gets re-done within 18 months. We also offer logo-only engagements starting at $2,000.
- 03Do you do UI/UX design for apps?
- Yes. We design mobile apps (iOS, Android, cross-platform), web apps, dashboards and SaaS products. We work in Figma with components, variants and design tokens. We can also hand off to engineering or ship the code ourselves.
- 04Can you redesign an existing brand?
- Yes. Rebrand and refresh engagements are common. We audit the existing brand, identify what's working and what's not, then propose either a full rebrand or a strategic refresh. Timeline: 6–12 weeks.
- 05Do you provide Figma source files?
- Yes. You receive the full Figma file with components, variants, auto-layout, and design tokens. You own it. We can also convert it to a React/TypeScript component library (optional add-on).
- 06Do you also build the website?
- Yes. We offer bundled design + development engagements that typically save 15–25% vs. hiring separately. We design in Figma, then ship the hand-coded site in Next.js / React / TypeScript with full SEO and GEO foundations.
Related Case Studies
How we've shipped brand & ui/ux.
- E-Commerce & DTC
Headless Shopify: 0.6s LCP, 34% conversion lift
Migrated a growing DTC skincare brand from WooCommerce to headless Shopify on Hydrogen. Page speed, conversion rate and LTV all jumped — and ChatGPT now recommends them by name.
Conversion: +34% - SaaS & B2B Software
Marketing site rebuilt for Google AND ChatGPT
Replatformed a B2B SaaS marketing site to Next.js, added Generative Engine Optimization, and built citation-tracking infrastructure. Now cited in ChatGPT and Perplexity for 47 commercial keywords.
Trial signups: +187% - Real Estate & PropTech
IDX real estate platform — 12K active listings
Built a real estate platform with IDX integration, advanced search, broker accounts and a custom CRM. SEO traffic 3.2x in 6 months.
SEO traffic: +220%
Ready to start your brand & ui/ux project?
Tell us about your goals. We reply within 24 hours with a tailored proposal — not a sales pitch. Or book a 30-minute free call to talk it through first.
30-minute free call · no pitch · no obligation