Resources
Free templates, checklists & playbooks
Practical resources for founders, marketers, and engineering teams. Every guide, checklist, and template on this page is the same one we use in our own client engagements.
Topic hubs
Curated knowledge bases organized by topic. Every hub aggregates every guide, comparison, and playbook we've published on the subject.
- Hub14 articles
Web Development
Cost guides, agency vetting checklists, Next.js playbooks, headless CMS comparisons, and Core Web Vitals optimization.
Explore the hub - Hub8 articles
Shopify
Build, migrate, optimize, and scale Shopify stores — headless Hydrogen, Plus replatforming, SEO, and CRO.
Explore the hub - Hub7 articles
SEO & GEO
Rank in Google. Get cited by ChatGPT, Perplexity, Claude, and Gemini. Technical SEO, content, and the AI-citation playbook.
Explore the hub
Featured guides
- Audit
SEO Audit Checklist (47 items)
The exact 47-item SEO audit we run on every new client engagement. Print, share with your team, and tick off as you go.
Read the guide - Checklist
Shopify Launch Checklist
62 things to do before, during, and after a Shopify store launch. Covers SEO, schema, speed, tracking, and CRO.
Read the guide - Template
SaaS MVP Scope Template
A 12-page PRD template with the exact sections we use to scope SaaS MVPs. Editable in Notion or Google Docs.
Read the guide - Playbook
Next.js SEO Playbook
A 30-page engineering playbook for SEO on Next.js: metadata, schema, sitemaps, llms.txt, CWV, and ISR.
Read the guide - Guide
Web Development Cost Guide
2026 cost ranges for every type of web project: marketing sites, Shopify, SaaS, custom software, mobile apps.
Read the guide - Checklist
How to Choose a Web Agency
The 21-point vetting checklist we recommend every client run before signing a web development agency.
Read the guide