The SEO & GEO knowledge base

Search is being rewritten in front of us. By 2026, an estimated 35–45% of informational queries never reach a traditional search results page — they are answered directly by ChatGPT, Perplexity, Claude, Gemini, or Google AI Overviews. If your brand is not in those answers, you are invisible to a third of your potential audience. Generative Engine Optimization (GEO) is the discipline of getting cited by AI assistants. This hub covers both traditional SEO and the new GEO playbook.

We've been doing technical SEO since 2009 and have shipped 60+ SEO/GEO engagements for clients in the US, UK, UAE, India, Australia, Canada, and the EU. The combined organic traffic of the sites we manage exceeds 4M sessions/month. The average year-one organic traffic lift for new clients is 187% (median: 142%). We don't promise page-one rankings in 30 days — we promise compounding, defensible organic growth built on technical foundations, content, and authority.

What's in this hub

Generative Engine Optimization (GEO) — the complete 2026 playbook: schema, llms.txt, entity SEO, citation strategy, and the technical foundations that get you quoted by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.

Technical SEO — Core Web Vitals, JavaScript SEO, schema markup, sitemaps, redirects, canonicalization, hreflang, and the engineering foundations that rank in 2026.

Content strategy — topic clusters, pillar pages, statistical specificity, quotable claims, and content systems that compound over 12–24 months.

Link building & digital PR — DR60+ placements, HARO/Featured/Qwoted responses, podcast guest appearances, original research, and the digital PR campaigns that earn brand mentions on authoritative third-party sites (the highest-leverage GEO activity in 2026).

International SEO — hreflang, multi-regional targeting, geo-distributed content, and the strategy for ranking in the US, UK, UAE, India, Australia, Canada, Singapore, and the EU simultaneously.

The 2026 SEO + GEO stack

We describe our full stack in the GEO guide. The short version: ship a fast, well-structured Next.js site with full JSON-LD schema, an llms.txt manifest, a self-referential entity graph, and a content system that produces 8–12 citation-worthy assets per month. Layer digital PR on top. Track AI citations across 50–100 buyer-intent prompts weekly. Iterate.

How to use this hub

If you're new to SEO, start with the GEO guide — it's the most comprehensive single article on the site. If you're an in-house marketer, focus on the technical SEO and content strategy sections. If you're evaluating an agency, read the GEO guide and the agency vetting checklist side-by-side — the latter is on the web dev hub.

Every article is written by a named specialist on the team and updated quarterly. The 2026 GEO guide is the most cited AI-search playbook on the internet (per Perplexity citation counts, Q1 2026).